BASES Restaurant Innovation Capabilities

Predictive analytics for better decisions

Growing your restaurant through innovation can be a challenge. Incomplete, unreliable or outdated research can slow you down and drive poor decisions. Overcome these obstacles with BASES. Our solutions are grounded in predictive insights that take into account the unique buying dynamics in the restaurant industry and the nuances of your guests.

 

 

Activation Profiles for Restaurants

  • Analytical framework included on any concept test that segments your restaurant innovation opportunities based on strategic potential
  • Evaluate tangible activation strategies and implications by looking at different pathways to success
  • Make better decisions using discriminating, predictive, and proprietary BASES analytics
 

BASES Volumetric Forecasting

  • Best-in-class, restaurant industry-validated
  • Simulated market forecasts within ±9% of sales

The formula for success: 4D innovation

By leveraging the BASES 4D innovation system, you can maximize your return on innovation. The 4D system offers modular solutions that span your entire innovation process. These solutions can also be used within foodservice divisions such as cafeterias and schools/universities.

Decide & Discover

What types of menu items are my guests interested in? How do I reduce my timelines from 9-18 months to 3-6 months?

 

Solutions

Innovation Architect, Quick Screen, Rank & Sort, Idea Screen

 

Identify “how” to play

Stay ahead of guests’ evolving needs and win loyalty versus competitors

 

Speed up menu development without sacrificing accuracy

Narrow your menu innovation funnel with speed, rigor, and accuracy

 
Develop

Am I positioning my menu item in an appealing way? Which mobile app promotions will convert the largest share of guests?

 

Solutions

Product Optimizer, Quick Predict, Snapshot, Meal Builder, BASES I

 

Prioritize menu innovations your guests desire and crave

Develop the service offerings, LTOs and menu items that win with your guests and communicate them in the right way

 

Drive loyalty by unlocking how to engage with key guests segments

Target a variety of key guest segments based on your unique restaurant objectives

 
Deploy

Which beverage offerings should be launched and how should they be priced to maximize incrementality? What is the optimal lineup for the entree/breakfast menus to maximize revenue and margins? Which menu boards are most appealing to guests? Which point-of-sale/kiosk layouts maximize average check?

 

Solutions

Menu & Price Optimizer, Menu-based Conjoint, Volume Forecasting, Price Advisor, Design Benchmarket, Message/Design Optimizer

 

Enhance guests’ value equation while meeting margin objectives

Address rising costs and maximize your margins through forward-looking price elastically modelling and menu item, category and portfolio rationalization

 

Refresh your restaurant experience to drive guest loyalty and raise revenue

Improve your guest experience by optimizing your menu board designs, LTO messaging, point-of-sale, kiosk/handheld interface, engagement and more

 

Nielsen Innovation

Solutions Overview: Restaurant Capabilities

Discover a Compelling Proposition

Solution Quick Screen Rank and Sort Idea Screen
Study Type Idea Ranking Idea Ranking Idea Qualifying
Purpose Quickly Rank Ideas plus Guest Feedback Rank Ideas with Feedback across multiple occasions Evaluate & Qualify Ideas to Take Forward
Deliverable Online Results in Nielsen Studio (No Report) Full Report + Strengths & Weaknesses in Nielsen Studio + Data File Report + Data File
Factors Included 2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: ideas are ranked relative to each other; no database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: No database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
4 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
Note: INCLUDES database comparison
Diagnostics No Diagnostics No Diagnostics No Diagnostics
Forecasting No Forecast No Forecast No Forecast
Timing
(may change based on target groups)
~24 Hours from Lockdown to Results ~10 Business Days from Field Start to Results ~15 Business Days from Field Start to Results

Develop a Compelling Proposition

Solution Quick Screen Snapshot Optimizer BASES I
Study Type Concept Screen Concept Screen Concept Optimization Concept Evaluation
Purpose Prioritize Concept(s) to Take Forward Prioritize Concept(s) to Take Forward Optimize Concept Variations into a Full Proposition Qualify & Size the Concept, with Rigor
Deliverable Online Results in Nielsen Studio + Simplified Report + Exported Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File
Factors Included 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
Optimize to Top 3 Concepts AND 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
8 Factors
Snapshot Factors +
• Message Connection
• Clear/Concise Message
Diagnostics Limited Diagnostics Limited Diagnostics Limited Diagnostics Detailed + Custom Diagnostics
Forecasting OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On Detailed Forecast Included
Timing
(may change based on target groups)
~10 Business Days from Lockdown to Results ~20 Business Days from Field Start to Results ~35 Business Days from Field Start to Results ~30 Business Days from Field Start to Results

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