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Average BASES forecast is ±

Prioritize the right innovations with confidence


more successful

Innovations validated through BASES proprietary analytic frameworks have a 79% chance of success, versus the industry average of 15%.

Optimize the holistic offering to drive ROI


better concepts

Average lift in forecasted revenue using NielsenIQ Optimizer.

Optimize your portfolio




Up to 20% increase in unit share by optimizing your line with BASES Line & Price Optimizer.

Accurately understand potential


better accuracy

Average BASES forecast is ±9% of actual sales. BASES forecasts are the industry gold-standard - the first & only MASB-certified forecasting model. 500,000+ forecasts & 2,000+ validations