Innovations play various roles and require different approaches, be disciplined but flexible
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90% of companies have a stage gate process, but top performers adapt it to the type of innovation
A great idea + a great product = better collaboration
2.5x top innovators are more likely to collaborate as a team and share the 'innovation responsibility'
Aim for selective C-suite involvement in new product development
80% of top innovators require selective support from the top in the "sweet spot": clearing barriers and connecting resources
Success becomes a blueprint for future success, learn from experiences
Top innovators have a stronger self-perception of their innovation track record than their counterparts
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Learn constantly from your launch and act on it dynamically, learn not validate
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70% top innovators don't just learn, but also adapt launches based on learning
Our ambition: prove what innovation processes and practices drive success.
How we did it: we interviewed the leadership of a variety of CPG US companies across industries and we crossed their answers with the first year retail sales of their innovations versus their competitors.
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Connect with the BASES team to learn more.