BASES Retail Innovation Capabilities

A full suite of retail solutions designed to help you improve your organization's return on innovation

What does innovation look like for retailers?

It’s any new to the world idea. It could be a new product, service, advancement, method or process. Simply put, it’s doing something you haven’t done before.

 

Innovating in retail is more important than ever. Shoppers engage with products, services, and retailers in ways that were never before possible. From the rise of new in-store experiences to expanded store-within-a-store offerings and the ever-growing role of e-commerce and omnichannel, knowing where to invest to drive growth can feel daunting.

 

Capabilities built for retailers’ needs

With a range of best in class research technologies, a global footprint and a dedicated to predictive analytics, we are uniquely positioned to help retailers advance their innovation efforts
Strategy

Do you ever wonder why shoppers are choosing your store for a specific department? When shopping in that department, do they see other retailers doing a better job than you? WIth Retail Drivers Architect you can receive strategic direction and a precise tactical roadmap to win for each of your departments.

 

Solutions

Retail Drivers Architect

Marketing

Do your marketing efforts resonate with your shopper? What is the optimal mix of promotional items in your circulars or weekly ads to drive shoppers to your store? Do you need to quickly screen holiday or event marketing ideas? BASES’ proprietary machine-learning technology makes your best ideas or messages even better and our agile screening solutions expose your highest performing marketing concepts.

 

Solutions

Optimizer, Quick Screen

Private brand development

Are you exploring how to best develop exclusive brands or products for your stores? What package designs, line offerings and price points are shoppers most willing to consider? BASES’ predictive analytics identifies and optimizes you own brand offerings before launching with your shoppers


Solutions

Idea Screening, Concept and Product Testing, Line & Price Optimization, BASES Design Solutions

Shopper

How do shoppers feel about your ideas, benefits or initiatives? Which innovations should you prioritize? How do those innovations stack up against those offered by your competitors? Learn directly from your shoppers at every stage of the innovation process with Quick Screen and Benchmarker.

 

Solutions

Quick Screen, Benchmarker

Return on innovation

How big can an initiative or change be for your store? How does a new innovation interact with your current shelf set? BASES helps you identify your most productive innovations and can predict your innovations’ sales potential to help you get the most out of your investment.


Solutions

Forecasting, Retail Ready

 

 

Consultant leaders with unmatched shopper and retail knowledge

60M+ shoppers interviewed globally, across 80+ countries

30+ years of experience in the retail industry

Supports 50+ retailers

Predictive analytics


We use predictive analytics to translate what your shoppers say they are going to do versus what they actually do in-market

Financial accuracy


Forecasting is our expertise; we have the global standard forecasting model. We can help with quantifying new business opportunities

Agile solutions


Save time and money in our agile environment to drive business growth. Use our flexible, right-sized solutions in a confidential environment.

We’ve partnered with retails to...

Win in healthy snacks

 

Key business questions

  • Why do shoppers visit my store vs the competition when looking for healthy snacks?

  • Where are the unmet needs in today’s snack aisles?

 

Key learnings

“This research will be the foundation of our innovation plans for the next three years. It showed us that Value and Convenience are king for healthy snacks - and that there is white space opportunity to own Convenience”

 

 

Identify the best store within a store

 

Key business questions

  • Which store-within-a-store shows the most relative potential?

  • Which will drive the most store traffic?

 

 

 

Key learnings

“Getting results in two days allowed us to quickly prioritize three store-within-a-store” options for further development. We learned shoppers would value specialty offerings and that childcare could be deprioritized”

 
Optimize for back to school

 

Key business questions

  • How can I make my event even better than years past?

  • What communication will resonate most with shoppers?

 

 

Key learnings

“This test gave us a great understanding of how our tagline, benefits and positioning hand together for our shoppers. It saved us from testing iteratively and gave great guidance for this year’s communication”

 

Nielsen Innovation

Solutions Overview: Restaurant Capabilities

Discover a Compelling Proposition

Solution Quick Screen Rank and Sort Idea Screen
Study Type Idea Ranking Idea Ranking Idea Qualifying
Purpose Quickly Rank Ideas plus Guest Feedback Rank Ideas with Feedback across multiple occasions Evaluate & Qualify Ideas to Take Forward
Deliverable Online Results in Nielsen Studio (No Report) Full Report + Strengths & Weaknesses in Nielsen Studio + Data File Report + Data File
Factors Included 2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: ideas are ranked relative to each other; no database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: No database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
4 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
Note: INCLUDES database comparison
Diagnostics No Diagnostics No Diagnostics No Diagnostics
Forecasting No Forecast No Forecast No Forecast
Timing
(may change based on target groups)
~24 Hours from Lockdown to Results ~10 Business Days from Field Start to Results ~15 Business Days from Field Start to Results

Develop a Compelling Proposition

Solution Quick Screen Snapshot Optimizer BASES I
Study Type Concept Screen Concept Screen Concept Optimization Concept Evaluation
Purpose Prioritize Concept(s) to Take Forward Prioritize Concept(s) to Take Forward Optimize Concept Variations into a Full Proposition Qualify & Size the Concept, with Rigor
Deliverable Online Results in Nielsen Studio + Simplified Report + Exported Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File
Factors Included 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
Optimize to Top 3 Concepts AND 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
8 Factors
Snapshot Factors +
• Message Connection
• Clear/Concise Message
Diagnostics Limited Diagnostics Limited Diagnostics Limited Diagnostics Detailed + Custom Diagnostics
Forecasting OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On Detailed Forecast Included
Timing
(may change based on target groups)
~10 Business Days from Lockdown to Results ~20 Business Days from Field Start to Results ~35 Business Days from Field Start to Results ~30 Business Days from Field Start to Results

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