2021 NielsenIQ Design Impact Award

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Register to learn about the winners and what they did right

Webinar #1

North America and Latin America Time Zones

September 28, 2021

Register now
Webinar #2

Europe, Africa, Middle East, Asia, and Australia Time Zones

September 29/30, 2021

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What is the NielsenIQ Design Impact Award?

We decided that package design should finally get the recognition it deserves—and not just as a powerful medium for brand expression, but as a killer marketing vehicle that attracts new buyers and drives sales. We wanted a way to formally recognize the very real and measurable business impact of outstanding package design.


We’ve created The NielsenIQ Design Impact Award to do just that. This award identifies the most impactful redesigns over the last two years. And let’s be clear—these aren’t just pretty packs. They’re absolutely crushing it in market, too.

What’s different about the NielsenIQ Design Impact Award?

We don’t have a panel of experts who select the most beautiful, innovative, or sustainable packaging. Our judges are shoppers & consumers—and the steely, naked truth of in-market performance. Specifically, the NielsenIQ Design Impact Award combines choice and diagnostic responses from a large number of category consumers with point-of-sale data. (NielsenIQ’s retail measurement technology captures sales data from virtually every major retail chain.) You can read more about our specific criteria on the FAQs page.