What are the benefits that matter to users?
How are different mobile payment services meeting user expectations?
Future outlook
NielsenIQ BASES mobile payment insights were gathered from surveys conducted in Q4 2020, among both mobile payment users and non-users, in four countries: U.S. (n=963), Germany (n=942), India (n=950), and Brazil (n=898).
NielsenIQ BASES helps companies get innovation right by providing predictive insights grounded in deep consumer insights. With over 40 years of experience, we help our clients win by identifying and activating insights to improve innovation success.