Opportunities Summit

September 15-16, 2021
Hosted by NielsenIQ BASES, the worldwide leader in analyzing and consulting on new consumer products. Delivering corporate readiness resources to Black and Latinx early-career candidates. 

 

 

Overview

The NielsenIQ BASES Opportunities Summit is a two-day virtual summit that is designed to provide high-potential university students with tangible skills, training and networking opportunities to help them navigate the NielsenIQ job application process and transition into the professional world. In addition to these valuable resources, NielsenIQ will share early-career job opportunities that are available to university candidates in the consumer product analytics and consulting space. As a participant, you’ll walk away from the summit with the confidence, tools and resources needed to succeed in any professional career.

 

Apply today

 

Summit dates: September 15-16, 2021

 

Application deadline: September 12, 2021, 11:59 PM ET

 

 

 

 

 

 

About the summit

A note to our future associates: We understand that as students and recent graduates you have many commitments so this event has been organized as an Opt-In Summit. This means that once you're registered for the Summit, you may opt to attend only the sessions that align with your schedule. While we hope that you will maximize the opportunity by taking advantage of the full summit schedule, we are keeping it flexible to accommodate everyone. Check out the full Summit agenda below.

 

 
Agenda

Day 1 - September 15, 2020

All times are Eastern Time Zone

 

11:00-11:30
Leadership welcome from NielsenIQ BASES

 

11:30-12:00
Transitioning into corporate America panel discussion

 

12:30-12:45
Break

 

12:45-1:15
Resume writing for market research

 

1:15-1:45     
Interviewing in a virtual environment

 

1:45-2:00       
Break

 

2:00-3:00       
Networking power hour with NielsenIQ leaders

Day 2 - September 16, 2020

All times are Eastern Time Zone

 

10:30-11:00   
Apply like a boss: Analytical assessments and case studies at NielsenIQ

 

11:00-11:30   
Professional communication and code switching

 

11:30-11:45   
Break

 

11:45-12:15   
Diversity & Inclusion at NielsenIQ

 

12:15-12:45   
NielsenIQ's early-career job opportunities (analytics and consulting)

 

12:45-1:00     
Closing remarks and Q&A session

 

1:00-5:00       
One-on-one career coaching and resume review session (25-min each)

 
Who is eligible to attend? 
  • Must be currently enrolled at or graduated from an accredited college or university in the United States

  • Must be classified as a sophomore, junior, senior, or recent graduate (past two years) during the Fall 2021 semester

  • Must be of African-American/Black or Hispanic/Latinx descent

  • Must have a cumulative GPA of 2.8 or higher

 

Explore these topics with us and more
  • Transitioning into corporate America

  • Resume writing and interviewing in a virtual environment

  • 1:1 career coaching with NielsenIQ experts (with live resume review) 

  • NielsenIQ BASES early career job opportunities

 

 

 

 

 

How to apply

There are two options to apply: via the survey link or email. 

 

Application deadline: September 12, 2021, 11:59 PM ET

 

 

Option 1

Via the link below.  

 

Apply today

 

 

Option 2

Send your applications to: krystal.dawson@nielseniq.com
 

Please include:

  • First name, last name
  • Email address
  • Phone number
  • College/university and subject
  • Graduation month and year
  • Cumulative GPA
  • Your resume

 

If you are interested in being considered for a 1:1 career coaching and resume review session with a NielsenIQ representative, please indicate your FULL AVAILABILITY on Thursday, Sep 16th between 1:00 and 5:00 PM EST for 25-min coaching.

 

 

 

 

 

 

 

 

About NielsenIQ BASES

Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? With NielsenIQ BASES, you’ll use your analytical and consultative skills to help clients like Coca-Cola, MillerCoors, Procter & Gamble, and more successfully launch new products faster, more effectively, and more consistently.

 

Nielsen Innovation

Solutions Overview: Restaurant Capabilities

Discover a Compelling Proposition

Solution Quick Screen Rank and Sort Idea Screen
Study Type Idea Ranking Idea Ranking Idea Qualifying
Purpose Quickly Rank Ideas plus Guest Feedback Rank Ideas with Feedback across multiple occasions Evaluate & Qualify Ideas to Take Forward
Deliverable Online Results in Nielsen Studio (No Report) Full Report + Strengths & Weaknesses in Nielsen Studio + Data File Report + Data File
Factors Included 2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: ideas are ranked relative to each other; no database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: No database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
4 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
Note: INCLUDES database comparison
Diagnostics No Diagnostics No Diagnostics No Diagnostics
Forecasting No Forecast No Forecast No Forecast
Timing
(may change based on target groups)
~24 Hours from Lockdown to Results ~10 Business Days from Field Start to Results ~15 Business Days from Field Start to Results

Develop a Compelling Proposition

Solution Quick Screen Snapshot Optimizer BASES I
Study Type Concept Screen Concept Screen Concept Optimization Concept Evaluation
Purpose Prioritize Concept(s) to Take Forward Prioritize Concept(s) to Take Forward Optimize Concept Variations into a Full Proposition Qualify & Size the Concept, with Rigor
Deliverable Online Results in Nielsen Studio + Simplified Report + Exported Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File
Factors Included 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
Optimize to Top 3 Concepts AND 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
8 Factors
Snapshot Factors +
• Message Connection
• Clear/Concise Message
Diagnostics Limited Diagnostics Limited Diagnostics Limited Diagnostics Detailed + Custom Diagnostics
Forecasting OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On Detailed Forecast Included
Timing
(may change based on target groups)
~10 Business Days from Lockdown to Results ~20 Business Days from Field Start to Results ~35 Business Days from Field Start to Results ~30 Business Days from Field Start to Results

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