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Getting paws in the door 

Driving pet retail traffic with innovation

 

Recent years have shown a significant trend towards online shopping for pet needs, which has only been further accelerated by the COVID-19 pandemic. This shifting dynamic has significant implications for Pet Retailers.

 

NielsenIQ BASES surveyed 1,300+ dog and cat owners to investigate ways our retail partners could best drive increased store traffic and in-store sales. Whether you’re a Specialty Pet Retailer, a Mass Retailer with a Pet Department, or a Pet Manufacturer, BASES insights will help you understand and find inspiration among the types of offers that would best drive pet store traffic.

Key Insights

What are the offerings that matter to users?

  • Top overall promotional offerings
  • Top overall non-promotional offerings
  • Pet ownership and shopping preference impacts on offering performance
  • Offering impact on store traffic and customer sentiment
 
Who NielsenIQ BASES surveyed

NielsenIQ BASES pet retail traffic insights were gathered from surveys conducted in Q1 2021, among a representative sample of Dog and Cat owners in the United States (n=1300+).

 
What’s included
  • A detailed whitepaper covering the separate analyses of promotional offerings and non-promotional offerings
  • Comprehensive data tables for each study
 
About NielsenIQ BASES

NielsenIQ BASES helps companies get innovation right by providing predictive insights grounded in deep consumer insights. With over 40 years of experience, we help our clients win by identifying and activating insights to improve innovation success.

Key Insights

What are the offerings that matter to users?

  • Top overall promotional offerings
  • Top overall non-promotional offerings
  • Pet ownership and shopping preference impacts on offering performance
  • Offering impact on store traffic and customer sentiment
 
Who NielsenIQ BASES surveyed

NielsenIQ BASES pet retail traffic insights were gathered from surveys conducted in Q1 2021, among a representative sample of Dog and Cat owners in the United States (n=1300+).

 
What’s included
  • A detailed whitepaper covering the separate analyses of promotional offerings and non-promotional offerings
  • Comprehensive data tables for each study
 
About NielsenIQ BASES

NielsenIQ BASES helps companies get innovation right by providing predictive insights grounded in deep consumer insights. With over 40 years of experience, we help our clients win by identifying and activating insights to improve innovation success.