With global purchasing habits already significantly affected by COVID, a new supply chain crisis emerges — one that is mixed with commodity price increases, rising energy costs, and resulting inflationary challenges.
39%
Made price/promo
related decisions
26%
Made switching
changes
38%
Changed shopping
frequency
15%
Altered pack size
choices
Source: NielsenIQ Unlocking Consumption global survey.
While we don’t yet know the impact of this fresh set of challenges on purchasing habits, BASES can help you to react and balance short-term realities while continuing to focus on the long term:
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